{"product_id":"helenium-moerheim-beauty","title":"Helenium Moerheim Beauty","description":"\u003cp\u003eHelenium Moerheim Beauty is a bushy, upright deciduous perennial that grows about 20 to 40 inches tall and 5 to 20 inches wide. Branching stems carry alternate lance-shaped green leaves. Strongly reflexed, daisy-like flower heads reach about 2.5 inches across, opening deep rust red to rich orange-red around a dark chocolate-brown central disk before aging toward old gold-orange.\u003c\/p\u003e\u003cp\u003eThe main display appears in July and August. Grow the plant in full sun in fertile, moist but well-drained chalk, clay, loam, or sand. It accepts acidic, neutral, or alkaline conditions. The warm flowers suit cottage borders, prairie-style plantings, wildlife gardens, and cutting, and they attract bees and butterflies.\u003c\/p\u003e\u003cp\u003eSpace plants about 20 inches apart and provide support for the best display. Keep the soil evenly moist and do not allow it to dry out. Avoid overfertilization, which can make stems grow too tall. Deadhead spent flowers to prolong bloom. Divide established clumps in spring or autumn, or take basal cuttings in spring. The plant is generally pest-free, but leaf spot, powdery mildew, and rust may occur. Deer and rabbits tend to avoid it.\u003c\/p\u003e","brand":"Barnswallow Flowers","offers":[{"title":"Default Title","offer_id":44798448304179,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/4284\/2675\/files\/517f55204a85_1050.jpg?v=1788111108","url":"https:\/\/barnswallowflowers.com\/products\/helenium-moerheim-beauty","provider":"Barnswallow Flowers","version":"1.0","type":"link"}